Stranger Things

Styleguides should do the heavy lifting for retail programs and getting access to photo assets isnt always easy. We developed our own assets in three uniquely different illustrated styles that appeal to a wide age range of people.

With the assets defined we then developed a fully functional in store scenario complete with set dressing, packaging, photo ops and merchandise. The focus of which was a proposed collaboration between Reebok and Netflix which centers around a custom shoe paired with a vinyl miniature of Eleven - both bearing "1" on their left and right heels.