American Express

Morrison Hotel Gallery came to us to pitch their archive of photos to a few heavy hitters including American Express. We took aim at reimagining their iconic slogan "Don't do business without it" to make new Platinum card holders feel like they were living in the footsteps of legends.

Creating a unique variation on the existing AmEx campaign allowed us to hit as many genres as possible within the MHG photo vaults. Sports, Music, Fashion, Celebrity and even Activism photos act as calls to action for living an extraordinary life. AmEx Platinum Lounges act as both a point of sale and exhibition to VIP members waiting for connecting flights while inflight magazines act as a give away print catalog.